According to a recent study featured in the Independent, UK employers are not doing enough to recruit the over 50s – leaving 73% with an overwhelming feeling of bias. And while younger workers might be the future, their more experienced counterparts have plenty of future left in them yet. Perhaps more importantly, many also have the skills, business ethos and general attitude prized by today’s organisations. And with those pesky skills gaps continuing to grow at an alarming rate, this is not a section of society you want to ignore.
The strange thing is, 94% of businesses do recognise that older professionals could be the missing piece of the puzzle when it comes to bridging that gap – but a somewhat contradictory 77% are doing little to actively recruit from this valuable segment. But what effect does all of this have on older workers themselves? And how can you alleviate feelings of disenfranchisement?
Getting the most from your older workers.
The bottom line? In this uncertain and often unstable economic landscape, able workers of every generation will be your key to a successful future. Invest in them; engage them; don’t overlook them.
As an SME, it can be hard to compete with larger businesses when hiring. Get tactics and example EVPs to build or enhance your own Employee Value Proposition.