Sales assistants are the visible face of a company. Besides helping customers with every aspect of their
purchase experience, sales assistants represent the embodiment of company values from the way they dress
how they greet customers at the door. Dedication and loyalty are vital characteristics of excellent sales
assistants, along with a flawless knowledge of products and strong customer service skills.
Sales trainers teach people how to sell better. As a sales trainer, you’ll need to know how to spot skills
in your sales team, how to put together effective training sessions, and how to evaluate results and give
feedback. As well as improving the performance of current staff, a sales trainer also makes sure new
hit the ground running and can meet targets from day one.
Negotiation is the name of the game for sales executives, who are charged with presenting and
promoting products and services with the aim of maximising profits for the business. Effective sales
executives need a keen eye for opportunity and great communicational skills. As a sales executive,
you should be ready to travel often, as you’ll be required to attend trade exhibitions, conferences
and business lunches in a bid to gain new clients and customers.
Sales promoters specialise in showcasing the very best of a company’s goods and services. They
promote products by distributing samples, performing pitches, giving demonstrations, and through
other creative strategies. As with all sales roles, interpersonal skills are key, but because sales
promoters frequently work alone, independence is also among the skills you’ll need in order to
perform effectively in this role.